The Selling and Sorting of Leads

Leads… without a steady supply of QUALIFIED leads, growing your service business is going to be very tough.

Most business owners probably wouldn’t disagree with that statement.

Just think, what’s your mindset when you’re only generating a few leads a week or even a month?

You’re in chasing mode. You need to close the business because you need to eat.

When the leads are barely trickling in, it’s easy to let your focus shift from sifting and sorting, to SELLING. The focus is on SELLING your services to the leads that come through your front door.

But here’s the problem with selling:

Your prospects don’t want to be sold.

If your business success depends on SELLING the leads you generate, your success will be limited. And the going will be more difficult than it should.

Now, sit back a moment and imagine your lead flow growing to 10, 20, 30 or more leads PER WEEK.

NOW who’s in control?

That’s a different feeling isn’t it?

OK… the fact is, I have no idea how many leads you should be generating.

Maybe you need a lot, maybe you don’t. It doesn’t matter.

What DOES matter is that you remember to keep your head on straight and stay in the same mindspace you’d be in if leads were lining up outside your door.

You keep that mindset even if you’re talking to the only lead to call in the last 6 months.

Your prospects can sense it when you’re desperate.

Yes, learning how to generate leads is important. But having the right mindset for the leads that DO show up is just as important.

Best thing is, you can start being in that mindset today… right now.