The Pricing Puzzle

Mountains of Arizona
Clouds and Wind 69 Degrees
12:52 p.m.

I think we’ve established that people can have some pretty bizarre relationships with money.

Depending on your childhood, your circumstances, the programs of your parents, religious training, school training, ancestral history, your relationship with money is plotted at some point on a multi-dimensional spectrum of possibilities.

But today let’s think about money in a simple and practical way.

How exactly are you supposed to choose what you charge for what you do/make/offer?

Some people will say it has to do with your self-image…

Some people will say it has to do with your ability to keep a straight face while you spit out a big number…

Some people will say it has to do with how long you want to work or how much you want to generate in a year…

Some people will say it has to do with the value you offer…

Some people will say it has to do with the type of person who is buying what you have…

Some people will say it has to do with the value your prospective client or customer perceives…

Some people will say it’s just a number that has little to no inherent meaning at all…

When you’re an “expert” at something, what exactly does the PRICE represent?

What if it’s really simple? What if price is simply a signal that you send out to the world to call out only those people who value what you have more than the specific number of units of value that you ask for?

“What I do is only for those who see more value in it than they see in the amount of money I request.”

This might sound like something very obvious and common sensical to you. I don’t know.

But if you think about it from this perspective, then you help to undo the slave programming we’ve all received that value is directly tied to EFFORT. “Effort” has nothing to do with it.

It also helps undo the programming that makes people think they are not fully in control of what they charge.

You charge “whatever the market will bear…” Really? No thank you.

The only reason you would charge anything but what you WANT to charge is because you believe a story that was made up for you MORE than you believe in the power of your intention to create reality.

You literally get to choose how much you would like your prospective clients and customers to VALUE what it is you have to share. The price you choose will make that clear.

So…

Just how much would you like your prospective clients and customers to value what you do?

This isn’t just a mind trick to get you to raise your prices and have a good story to rationalize it to your otherwise scared to death self.

Think about what this approach shifts. It shifts your energy from “what will they pay…” a disempowering thought if ever there was one…to “who do I choose to call to me?”