The Client Letter
November 29, 2012
Sedona, Arizona
Sunny 53 Degrees
A few years ago, I worked with a client on some cross promotions with a business owner named John Alanis.
Now John’s been around for quite some time and he’s sharp. The reason I bring him up is because his moniker in his niche is “The King of Let ’em Come to You.”
He’s not talking about attracting clients though, he’s teaching men the art of attracting women.
I’ve been retired from that game for quite some time, but I still know what I’m doing. That’s because I get to practice every day.
Not with women, 🙂 with clients.
While the players are different, the dynamics are the same.
And in my experience, there are no better clients than the ones that come to you.
So you let them.
But that doesn’t mean you just sit around on your hands hoping something happens.
You have to build the roads to you or they’ll never know you exist.
You have to engineer the forces of attraction, or they’ll never take those steps towards you.
In other words, “attracting clients” is actually a pretty active process. Some might actually call it (gasp) real work.
So here’s a question to ask:
What are YOU doing to attract clients? Have you “built the roads?” Are you powering up the forces of attraction towards your business?
If you want “mo’ bettuh clients,” you have to get busy.
That’s why I created The Rainmaker Letter.
To help you make sure that happens.