The Desert of Arizona
Holy Wind 63 Degrees
Success is a messy business.
You can have a good idea of what success looks like for you, but you may have no idea how to get there.
Over time, the route may present itself to you. Maybe you get a few steps at a time, maybe just one.
The fact is, no one knows how to “get” there. A lot of people act like they know, but what they really know is how THEY got there, not how YOU’RE going to get there.
You can still learn from those folks of course, but you don’t want to fall into the trap of thinking they can “deliver you” to the Promise Land. You’re the one that has to do that.
As I’ve gotten more experience in business, it’s astounding how much I don’t know. It’s even more astounding just how much is completely out of my control. You can either be a cocky jerk and ignore this truth, or you can be confident enough in yourself to just accept it and go with the flow.
It’s kind of like how music was. The more you learned, the more you realized how much you had to learn.
That’s why some of the greatest musicians I ever encountered were often the most humble. They knew they’d never “get there.” They were in awe of the magic and mystery of the path they were on.
They were there because they loved the journey.
But they were not audacious enough to think they had it all mapped out–or that they could map it out for someone else. They just took one step at a time and never stopped.
What I know about business is that we have complete control over the inputs. We can control what we do. What comes out the other end is anyone’s guess.
I was on the phone with a client yesterday discussing a marketing sequence we created. There are a bunch of moving parts and they are working.
But good luck trying to paint lines from one input directly to a result. Our MINDS would like things to be that simple, but it doesn’t work that way.
In this situation, we’re using direct marketing to create results… indirectly. Kind of funny when you think about it.
The recipe works, but you can’t point to any one ingredient and give it the award for doing the heavy lifting.
And so it goes. The best and highest use of your time in your business is to focus on that which you control. The rest isn’t deserving of your energy.
In the next issue of The Rainmaker Letter, shipping in just a few days, I’m going deep into the science behind learning to control that thing in your life and business that’s responsible for everything that comes your way. It’s one of the biggest and most powerful leverage points we have. And the good news is that we can actually control it.
If you’re not a subscriber, now’s the time to get onboard.