Mountains of Arizona
Holy Chemtrails Batman, Sunny 40 Degrees
9:35 a.m.
This past weekend was the annual Mountain Bike Festival here in town. It was a crowded place with tons of bikers. My kids hung out there most of the weekend.
My son actually got his first sponsorship from a mountain bike suspension company. This has been a goal of his for a while, so he was pretty excited.
He’s working on his skills and investing a ton of time to develop his ability as best he can.
Once you get to that point, and beyond, you start to develop your own ways of seeing the world that you’re trying to master.
This happens in sports, this happens in music, this happens when you have any type of skill.
Eventually, you develop a unique way to see that world.
For lack of a better way to describe it:
You take a stand, you have a position, you add a layer of meaning ABOVE the actual mechanics of what you do.
This speaks to people, it focuses you, it allows the world to differentiate you without you having to do it yourself.
Many service providers never do this. Or worse, they never tell the world about it if they do.
What they do instead is talk about the mechanics of what they do. They talk about the very thing almost every other human with a similar skill talks about.
They talk about what they “specialize” in.
All of the interesting stuff is stripped out for fear of turning some people off.
What’s left?
Price is left.
And how fast you can do something and when is left.
But that’s not where life is.
The system bred “specialists” to slowly and systematically remove self-sufficiency and independence. So think twice next time you present yourself as one. Do you really want to do that? What does that REALLY say?
It says you know a LOT about very, very little.
The world doesn’t need any more specialists. The world needs more people who have heart, who are saying important things, who simply refuse to backdown in the presence of threats to an ideal or set of values they hold dear.
If you want to stand out, that’s the recipe.