The Desert of Arizona
Clear 85 Degrees – 10:21 a.m.
Have you ever asked a used car salesman if you should buy a car?
Probably not. Because there’s no (OK, maybe there’s one somewhere) used car salesman alive that would say, “No, go home and come back another time.”
But that’s not how it goes when someone trusts you. When they trust you, they DO ask for guidance, even if they’re asking about which of your products or services is best for them.
When you actually commit to building your business by serving first, the “transaction” looks a whole lot different than you see in the average business.
This is often how it goes in my world:
“I’ve been reading your newsletter for a while and like it. I’m trying to decide between X and X that you offer. What do you recommend?”
Know that if this is happening to you, what you’re doing is working. In my case, it’s a clue the platform is working.
There’s no secret about it. There’s nothing to hide. So I’m happy to point this out right out in the open here where everyone can see.
Helping people tends to pay off…eventually. You just have to be helping them in ways they want to be helped.
Want the world’s simplest business building advice?
- Get good at solving a problem.
- Find people who have that problem, who want to find a solution, who have the resources to pay for that solution, who are willing to invest those resources.
- Figure out how to be valuable to them even if they never hire you.
Done.
I probably don’t have to tell you, I’m not about to get invited to speak at any of the gurus’ seminars with advice like that. Trying pitching something like THAT from the stage if you want to hear a pin drop. Ha!