Renting Space in Your Prospect’s Head

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RE: Renting space in your prospect’s head

Trust and authority are hot topics right now. And you don’t have to look to far to find people talking about how to become an authority and earn trust in your marketplace.

I can tell you how you do it in one sentence:

You earn it. (Any other method is just smoke and mirrors.)

How do you earn trust and the privilege to be the authority?

By demonstrating that you are worthy of those things, over and over again.

It’s not rocket science to do this. In fact, you really only need ONE thing. That thing is a PLATFORM.

A PLATFORM is a tool of demonstration that is welcomed into the lives of your prospects and clients. It’s interesting and valuable at the same time.

It could be a blog, a newsletter, a video/audio podcast, hotsheet or many other things.

The important thing is that it’s valuable and that your subscribers can depend on it to be there, as promised.

Over time, this PLATFORM earns you a place in the life of your prospect or client.

You basically “rent” space in their mind and in their life. It’s yours as long as you take care of it. They invited you in and actually asked you to be there.

This is an enormous privilege and responsibility.

This is what a PLATFORM can help you do. It’s not magic and it’s not a mystery.

When you subscribe to The Rainmaker Letter, you get immediate access to something called, The Platform Report. It walks you through how to put your PLATFORM together the smart way.