The Desert of Arizona
Clear, Warming Up To 74 Degrees
You don’t want easy.
Building a client attraction platform is not easy.
Do you really WANT the most powerful force in your business to be easy? If it’s easy for you, it’s easy for someone else, easy for a LOT of “someone elses.” Which means it’s not much of a long term advantage.
Doesn’t your common sense tell you that “push button” anything PROBABLY isn’t reality?
Of course it’s not. “Push button” is good for ONE party. And it’s the party that makes the button.
Because everyone else is left pushing the heck out of that poor button, wondering when good stuff is going to happen.
Trust, authority, credibility and expert status have never, will never be found at the push of a button.
When you stop looking for something like that, then you can start really thinking and getting down to work.
Creating a platform is not about “starting a newsletter.” It’s about reverse engineering a client attraction system that serves as a custom tailored and well lit bridge between your prospects and you.
You might even think of it as a trojan horse. The trojan horse (a well meaning one!) shows up in the form of a newsletter or podcast or something, but there’s a lot hiding in that horse. It’s full of things your prospects want! And it’s running on a strategy that you design to go from stranger, to prospect to client.
Think about it. At one time, you were a stranger to me. Somehow you found your way into my universe. And now, you’re reading this.
Many of you are customers and clients.
It works. But not just for me…
Had enough? I’m just getting started. I could go on for a LONG time!
But are you getting this?
I’m generally a pretty nice guy. But every now and again, pulling out the tough love is the best way through.
The simple truth is, if you’re in the client attraction business or the business of attracting TRUST prior to the sale, and you don’t have a platform of some variety, then I think you will have a problem in the coming years.
The noise is JUST starting. As the tools for coming online and spreading messages online get easier and easier, the crowds will start to show up.
You either earn a position in the hearts and minds of your prospects or you will be tuned OUT.
Why does the platform model work?
Because this is the type of thing LEADERS DO.
Leaders help people while everyone else is busy looking for “push button success.”
There’s no one else teaching this approach and there’s no one else doing it on the favorable terms you’ll find by visiting that link.