Mountains of Arizona
Sunny 91 Degrees
Why is it so effective to “stand for something?” It’s effective because it helps your listeners/readers/subscribers make an easier decision about whether or not you belong in their life.
So when you’re going to all of the trouble to publish a media platform on a consistent basis, you are forced to really get clear on why your business exists.
Media platforms are not about convincing someone to like you via slick marketing, they are for connecting with those who resonate with you and repelling those who don’t.
And to do that, you need to be very clear about the POSITION you take in the marketplace.
The current explosion of podcasts that are just interview factories that really have no overarching POINT are a good example of the exact opposite of what you want to do.
It takes some retraining of your mind to feel GOOD about sending people on their way who aren’t excited about your work, so that can take some getting used to.
For some reason, the business brainwashing says that more is always better. It’s never better. Better is better, and that’s what we’re doing. We’re using a media platform to build connections ONLY with people who love what you do.