The Client Letter
September 30, 2013
The Desert of Arizona
Sunny 72 Degrees
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The new issue of The Rainmaker Letter just got released today.
Inside is an interview with a web/graphic designer turned internet entrepreneur who is a great example of how to charge more than anyone in your market and still get the clients.
Just how much more are we talking about?
Well, in the interview, he gives an example. His project fee range was generally somewhere between $7,000 and $16,000.
The rest of his competition was charging about $1,200.
Which would you rather have?
Now was he talented? Yes.
Did he deliver great work? Yes.
But there are a lot of service providers who do those two things who aren’t able to command the fees they want.
So it takes more than that.
It takes a deep understanding of how to present what you do in a way that conveys more value than anyone else.
This isn’t smoke and mirrors, though.
Oh, you could use smoke and mirrors to charge fees like this. At least once. But if you actually want the clients to come back, then you need to be delivering real value.
Being a “good deal” for your clients has nothing to do with price and everything to do with value.
The size of that value needs to match or greatly exceed the size of your promises. Otherwise, you’re going to wear yourself out looking for new clients.
So stop talking about price and start thinking about value. Because that’s when the ideas will come.
Or you could just “borrow” some of the ideas in this interview.
You can get it immediately when you subscribe to the Rainmaker Letter here.
Not to mention that activating your subscription NOW unlocks the previous 9 issues (including interviews) and 3 bonus reports.
Really, this interview will open up some possibilities for a few people reading this.
Because I can almost guarantee that you are settling for LESS than you should be getting.
Or if you’re already a subscriber, pick up the new issue here.