Mountains of Arizona
Cloudy 59 Degrees
It seems that if MOST people are doing most everything wrong, then the conventional idea of “getting the word out” about your business must not be the smartest way forward.
Have you ever tried to “get the word out?”
How many people, other than you, were excited about that?
You can either invest your energy trying to get people to talk about you or you can invest your energy in becoming someone/something naturally worth talking about.
From my perspective, trying to get people to do things is a fool’s journey. You’ll probably see enough “success” to keep you going, but you won’t get momentum by trying to force people to do things.
The alternative, however, is not sexy or exciting. But it is effective.
In a world where the level of noise is increasing steadily, what’s the only way to truly get heard among the crowds?
Stop talking so much.
Start earning the honor of being talked about.