If you’ve never tried it, charging peanuts for your services and trying to make it up on volume is a really terrible way to go.
You begin to resent the world after a while. “They’re taking advantage of you. They have no respect for you.” You step into your victim shoes and then it’s game over.
So today I want to highlight the simplest way ever to be able to fix the money issue if you’re currently underpaid.
The answer is to start charging whatever you want to charge. End of story.
But you can’t do that right? Not in your market. Why would anyone pay you more for the very same thing they can get from someone else?
Well that’s a good question, now isn’t it.
And unfortunately, if you are stuck with how to answer a question like that, then I’m afraid you might have bigger issues to work on than just how to raise your fees.
But today, let’s just focus on the money part.
The key is to make sure that your prospective clients CAN’T get what you offer from anyone else. Once that’s true, then comparing fees pretty much goes out the window. It’s no longer an issue.
What your clients get from working with you needs to be materially different than what they get from working with your competition.
The promise you make needs to be different, better, more attractive.
Most service providers never go to the trouble to figure out how to do that. I use the word “trouble” because it’s not exactly easy to do. In fact, it might be one of the hardest things you’ve ever done in your business. It truly can make your head hurt. But that’s because it’s thinking that’s worth doing.
It doesn’t matter if you do it yourself or if you get help, just get the work done.
Then charge what you want.