The Desert of Arizona
PDC (Pretty Darn Cloudy) 66 Degrees
I used to offer a 2 month trial to the Rainmaker Letter. That’s a monthly printed newsletter I publish.
The fee was $9.95 for the entire two months. It was a taste, for cheap. After that, the subscription continued at the then current rate of $39/mo. I did my best to be clear when that offer was active. But you can never be clear enough.
Every now and again, I’d get an email when that first $39 charge went through. “I didn’t know that was going to happen…” was basically the gist of it.
I just got another one recently…
Now I don’t really care one way or the other. I certainly don’t want to be sending people things they don’t want. So the fact that this happened is not the important part.
What IS important, however, is the lesson here. And there’s a lesson for both of us!
The lesson is that smart, competent and educated individuals can buy something and not be paying attention at all.
The same thing is happening with your prospective clients.
Please note: THIS IS REALITY. You are not going to change this. So it’s best to expect it and plan accordingly.
These are your future clients, mind you. So getting angry at them like some do is not a productive response.
Understand that while YOU think you’ve been saying the same thing over and over again FOREVER to prospective clients, most of them have never heard it. Not once.
So think about that the next time you’re looking for something interesting and new to say. It’s not necessary. They still haven’t processed that idea you told them a year ago. And they’ll never process it (or benefit from it) unless you keep bringing it up.
When you think you sound like a broken record, you might be CLOSE to getting an idea communicated.