Mountains of Arizona
Clear 76 Degrees
9:51 a.m.
Tomorrow is the How to Write Like an Incomparable Expert webinar.
It won’t be filled with copywriting tricks. I don’t believe in them.
There’s no perfect length for a headline.
There’s no NLP technique worth the price you pay for actively manipulating someone.
There’s no ideal “takeaway” that guarantees anyone will come running for what you have.
The recipe, according to me 🙂 is much simpler.
There’s a world FULL of people who resonate with what you’re about.
To the extent you develop the ability to demonstrate that on a consistent basis, you will make it easy for those people to come for you.
To me, your writing is an extension of your being. If you’re not working on the being part, then all of the writing tricks, gimmicks and “best practices” won’t help you for long.
Writing well isn’t about making you into something you’re not. It’s about clearly and powerfully communicating to the world who and what you actually ARE.