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All Or Nothing Is An Illusion
Spread the Word – Friends Don’t Let Friends Work With Bad Clients
  March 27, 2012
Sedona, Arizona
Early on in my career, I treated pretty much every new potential client situation as an “all or nothing” proposition.
The image in my mind was that I basically had to do everything just right or they would run away.
These days, I know that isn’t true.
Adults talk. Adults agree. Adults disagree. Adults compromise.
In other words, the process of talking with a potential client is much more flexible than it might seem.
Nothing in life is black and white. And everything is negotiable.
So what does this mean when it comes to your business?
It means that you should never be afraid to ask for what you want.
You start with that: make what you want KNOWN to the parties involved.
You might not get what you want, but if you don’t start there (or even a bit beyond there), then there’s simply zero chance that you’ll ever get what you are looking for.
The worst that can happen is that your potential client will say, “No.”
Getting a “No” isn’t deadly. In fact, getting a “no” is quite valuable. It’s solid feedback that you can use to make your next decision.
You’re in the driver’s seat here. So it’s your job to make sure that your business delivers what you want.
The world might not want to give it to you right away, but that’s no reason not to ask.
See you next time,
Jason Leister
Editor, The Client Letter
Creating Success for Independent Professionals
ClientsSuck.net
P.S. You want to know the quickest way to increase your fees? Simple… learn this skill.
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