The Client Letter
June 18, 2013
The Northland
Sunny 48 Degrees
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I’m not sure when it hit me that “demonstration” in your marketing is one of the most powerful things in the world.
You would think that as a copywriter, I would have realized that from the beginning.
But I didn’t. Especially not when it came to selling me!
These days, demonstration is a huge part of what I do. I don’t “sell” what I do as much as I simply demonstrate what I do.
It’s simple, it’s straightforward, and it’s endless.
Take someone like Billy Mays and his commercial for the Oxi Clean Detergent Ball. Watch that video and think about how many benefits he’s demonstrating in less than two minutes. Pretty powerful.
The question is, how can YOU benefit from the power of demonstration in your business?
To me, although it takes longer, it’s WAY more effective as a client attracting strategy than any type of “hard selling.”
No one wants to be sold. And I think that’s getting more true with every day that goes by.
To give you some ideas, here are some of the ways I demonstrate:
These are all simple and straightforward. In my opinion, the power is in the repetition. It’s like a snowball rolling down the hill. When you begin, you can barely see the snowball and it’s rolling SLOWER than molasses in winter. (That’s really slow.)
But you keep going… you keep rolling… you keep building.
It’s just like those friendly folks handing out samples in the grocery store… only better, far more profitable, and you don’t have to wear one of those awful uniforms.
Most people ask themselves, “How can I get clients?” Consider adding in the question, “How can I effectively and creatively demonstrate what I do to a LARGE group of qualified prospects?”
I do my best to take my own medicine. So if you’re not yet a subscriber to The Rainmaker Letter™, then I’d like to demonstrate it for you here.