A Tale of Two Lead Campaigns

Mountains of Arizona
Cloudy 43 Degrees
3:27 p.m.

Creating a media platform is all well and good, but the current state of things is such that it’s not always so easy to help people.

They’re busy, skeptical, cynical, tired and more. Some folks are just downright angry and lookin’ to vent.

So….

When you go out and start generating some attention to grow the number of people who receive what you publish, your experience can vary WIDELY.

And that brings me to “Client A” whom I’m helping. Right now we’re working on lead generation.

It’s been a few weeks and none of the campaigns has taken off (yet).

Then there’s Client B…

The campaign launched this morning. A few hours later…

Click through rate is about 2.4% and already 19 email leads came in at $.36 cents each.

Not too shabby for the first few hours. And buying targeted email leads for $.36 each in 2018 is no small feat! Plus, good campaigns generally pick-up momentum as time goes by, so this might actually work out!

Now you could spend your time telling stories about why X works and why Y doesn’t work.

You could invest your emotional energy into feeling great about yourself when something takes off and bad about yourself when you can’t get anything to work.

But this is all story. And really, the story does not affect the NEXT STEP IN THE PROCESS.

The next step is to keep going and doing the best you can to improve results.

But stories take energy. And even worse, stories focus intention in such a way that the story soon becomes reality if you’re not careful.

The story you tell about things focuses your intention and becomes your future reality. Some people call this magic, some call it prayer. Call it whatever you want, the mechanics are the same.

This is how amazing you are. This is the power you have inside. These are the tools you’ve been given to create.