The Client Letter
October 16, 2013
The Desert of Arizona
Sunny 49 Degrees
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I think the SAT score required to get into the college I went to was somewhere around 700. And I’m pretty sure you get that for little more than signing your name.
The reason for that requirement was that the school cared about how well you played your instrument, not how well you could diagram a sentence (or even if you could write one).
Some of the most talented musicians I knew in school were completely “dysfunctional” human beings. Their lives were a mess. But when they stepped up to their instrument and started to play, their world made sense.
During their four years at the music conservatory, they worked on taking that strength and making it even stronger.
Their weaknesses were shunned without reservation.
Why would you spend time working on things you suck at?
Being such a “dysfunctional” human being is only a problem if you plan on being a cog in the system. “Dysfunctional” human beings mess up a system like that. Those folks are liable to blow up the system at the most inopportune times.
Think of the things in your business that you just don’t do very well. You still do those things because you’ve been told you “have to.”
Maybe those things do need to get done, I don’t really know. But to spend time shoring up your weaknesses at the expense of mastering the skills where you already possess a healthy head start just doesn’t make sense.
Relative to the members of the system, the goal is to be dysfunctional. That’s how you know you’re making progress. That’s how you stick out. That’s how your clients realize that, in some specific way, you are better than other people.
What is it that you do BEST in your business? What is it that you do better than anyone else you know?
If you don’t know your answer, start looking for it. If you do know your answer, then what’s your plan to take that thing and do it even better?
Viva la dysfunction. It’s the source of your future success.