The “Good Deal” Matrix
The Desert of Arizona Sunny 57 Degrees We talk a lot in this Client Letter about attracting clients. Once you …
Month: March 2015
Showing Up D.O.A.
The Desert of Arizona Sunny 48 Degrees I don’t mean dead on arrival when I say “DOA,” I mean differentiated …
Putting the Accent on the Wrong Syll-AB-le
The Desert of Arizona Sunny 55 Degrees I can’t think of too many service providers who actually have a full …
Getting Credit For Things You Already Do
The Desert of Arizona Cloudy 58 Degrees We experts sometimes do horrendous things to ourselves. One of the easiest is …
Checking In…
The Desert of Arizona Sunny 45 Degrees I’ve written a lot of emails with subject lines like that over the …